If you think Soviet tourism as gray and colourless, think again. At least advertisement was full of excitement. Already in the 1930s some of the notable Intourist posters were very artistic and full of colour, and from 1970s on this became almost standard in the Soviet tourism aesthetics, especially outside of the Soviet Union. Here is the cover of Finnish language Intourist brochure advertising the Moldavian Soviet Socialist Republic. The drawing combines hippie style, cute naivism and garish palette to promote the little-known state, famous for its wine, tranquil country life, and – of course – brutalist white tower block.
