Travel agency of Lomamatkat. (Advertisement, 1960.)

When a westerner wanted to plan and buy a trip to the Soviet Union in the 1960s, she didn’t go to a dark and dusty office with angry lady asking too many questions. Tourism to Leningrad, Moscow and especially the Black Sea coast was increasing and even getting fashionable in the latter part of the 20th century, and package trips were sold in fancy premises. Here is the headquarters of the Finnish travel agency Lomamatkat (“Holiday Travels”), which was specialized in Soviet and Eastern European holidays, depicted in the advertisement of Ajan Kuvat (“Images of our Time”) magazine. Stylish modern woman is planning her trip with three snappy clerks ready to serve her. Will it be Crimea, or maybe Kiev?