Autotourism. (Stamp, 1970s.)

In the 1970s tourism was already a big business in the Soviet Union. It was promoted as a leisure activity that indicated freedom and equality. Of course, real freedom and equality were still mostly lacking in the Soviet Union – and that’s exactly the reason they had to be advertised. Here is as stamp from the series “Foreign Tourism in the Soviet Union”. It might initially feel weird that stamps promoting foreign tourism were published for Soviet citizens and in Russian language, but when seen as propaganda, it isn’t that weird. State wanted comrades to think, that Soviet Union is an open country, where foreign tourists can come and drive around everywhere (as indicated by the beautifully carved landscapes at the background) and take photos – all activities that were restricted for foreigners. Stamps with wide circulation were good means of spreading this false image.

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