To Bashkiria. (Postcard, 1978.)

The different ASSRs (Autonomous Soviet Socialist Republics) were featured prominently in the postcard series of the Soviet Union. Producer of the postcards was ultimately the state, and the patronizing orientalist attitude was prevalent in the imagery, especially when representing different ethnic groups. Here is a postcard of Bashkiria, small area between Ural mountains and Kazakhstan border. Old traditions, partly folklore, partly fakelore, are highlighted to the point of kitsch. Stance towards national traditions and cultural heterogeneity changed from time to time. In the field of tourism it was more accepted and even desirable to bring forth the national heritage, especially in the last decades of the Soviet Union.

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