Moscow. Tours to the USSR arranged by Intourist. (Poster, 1930s.)

The Soviet travel agency Intourist was established in 1929. The main task was to promote the Soviet Union to foreigners, and at the same time control and surveil the visitors. During the 1930s Intourist organized a huge advertisement campaign in the United States to encourage western tourism in the Soviet Union. Moscow was depicted as the heart of the country, an age-old and hypermodern at the same time, as the poster’s combination of Kremlin towers, busy traffic and the brand new House of government at the background indicate.

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