In Crimea. (Brochure, 1980s.)

What was dream vacation like in the Soviet Union? During the 1970s and 1980s it meant a trip – preferably a car trip – to Crimea, and few weeks in a “kurort”, as the health spas were called in Russian after German model. In the late Soviet Union holidays were less ideological and more about rest, fun and freedom. Here is a full page illustration from an Intourist brochure promoting private car trips to the Black Sea coast. Apart from the inevitable Lada Zhiguli car, the photo could be from any European travel ad. Of course, in the Soviet Union only marginal part of the common citizens ever had an opportunity to travel to Crimea, let alone with a private car, so for most it remained literally a dream vacation.

Neptune Greets You. (Brochure, 1970s.)

During the 1950s Soviet tourism was still bit stiff and official, but in the 1970s it began to relax. People didn’t anymore go to Black Sea resorts to heal from sicknesses under surveillance of doctors, but to rest and have fun. This was reflected in the postcards and guide books. This photograph is from a 1970s brochure presenting Soviet Black Sea resorts to Finnish audience. Apparently, “Neptune parties” became a thing during that time. Intourist representative was dressed as God of the sea, Neptune, and he entertained Soviet and foreign tourists.