At the Sea, Abkhazia ASSR. (Postcard, 1970.)

According to famous quote, “there is no sex in the Soviet Union”. But Soviet postcards seem to indicate otherwise, or at least some of them got pretty daring during the last few decades. Soviet leisure tourism was gradually liberalized and westernized from the 1960s onwards, and even the state produced postcard series got few relaxed postcards among all the Lenin statues and pompous buildings. Here is a postcard from 1970s depicting almost erotic beach life at Pitsunda in the Abkhazian coast of the Black Sea. This kind of imagery, so familiar to western tourists from holiday postcards, was quite exceptional in the Soviet Union.

Route map to the Black Sea coast. (Brochure, 1980s.)

Yes, one could travel from foreign countries to the Soviet Union with private car, especially from the 1970s onward. There was a catch, though: only few main highways were allowed to auto tourists, and the Soviet traffic police GAI had checkpoints, where they monitored that cars continued the journey and didn’t deviate from the route. Moreover, the law allowed you to drive only 500 km. per day, and you had to book accommodation beforehand. So basically your road trip began to resemble a train journey with a private compartment. In this brochure one finds the routes availabe to Finnish tourists. Although there were not that many roads, the distances were huge. From the Finnish border to Crimea one had to drive 2500 km., and to Yerevan, Armenia, it’s over 3500 km. The worst thing was that you had to drive back home via the same road.

Neptune Greets You. (Brochure, 1970s.)

During the 1950s Soviet tourism was still bit stiff and official, but in the 1970s it began to relax. People didn’t anymore go to Black Sea resorts to heal from sicknesses under surveillance of doctors, but to rest and have fun. This was reflected in the postcards and guide books. This photograph is from a 1970s brochure presenting Soviet Black Sea resorts to Finnish audience. Apparently, “Neptune parties” became a thing during that time. Intourist representative was dressed as God of the sea, Neptune, and he entertained Soviet and foreign tourists.